In today’s episode, learn how and when to use Facebook and Instagram Ads in your business. Sure, you’ve boosted a post here and there. Maybe, you’ve even thought about adding ads to your next launch plan. Is it really as easy as people make it out to be? Christine and Sarah-Jane (@sarahjanegwira) lay out everything you need to know about creating Facebook Ads, testing Facebook Ads, and the minimum budget you need to invest to make Facebook Ads worthwhile for you.
Sarah-Jane Gwira, founder of Squish Social has been a digital marketer for over 5 years. She helps business owners make more money and get in front of more customers by utilizing the power of Facebook ads. Seeing a need for paid advertising, Sarah-Jane trained with a New Zealand based 7-figure Facebook Ad Agency for over 6 months. She has since spoken about paid ads at events such as the Real Estate Institute of Canada (REIC), StartupTO, and The Entrepreneurial Growth Summit and is on her way to helping thousands of business owners dominate with digital marketing.
What to Listen For:
Paid ads are sexy. When you should switch from organic marketing to paid advertising. (3:34)
Have a free challenge or launch coming up? The questions you need to ask yourself before you run paid ads. (5:24)
Don’t waste your money. What’s the minimum dollar spend to get started with Facebook Ads? (10:06)
So, you’re ready to run your ad. 3 things to consider before, during and post-campaign. (11:24)
Test, test, test. The top 5 things you need to test before you’ll have a successful Facebook or Instagram Ad. (13:29)
Resources From This Episode:
Sarah-Jane on Twitter
Sarah-Jane’s 1-1 Consulting Sessions
Facebook Audience Insights
Create Your Facebook Ads with Canva Pro
Want to learn more from Christine? Join her and 30+ experts at Gem Conference on Sept. 30th-Oct. 1st, 2020 at her Brand-360 Audit breakout session Learn how to do a health-check on your business and get consistent so you're not leaving money on the table. You'll learn the 3-step system to looking holistically at your branding and align your business no matter if you're starting from scratch or looking to reflect after being a few years in business. Get your ticket now.
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🎧 Thanks for listening!
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About this show: As featured in Top 10 Canada Design and New & Noteworthy Art & Design, the Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY!
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